Marty Bonacci | Custom Cult Snowboards | New Mexico | Tim Ferriss | E-Bay | Moccasins | Bow Hunting for Humans

Episode #33

My buddy, Paul Horning, and I sat down and chatted with Marty over Skype – we discussed Marty’s new custom snowboard company Custom Cult Snowboards. Paul and Marty reminisced about the good ole days a bit which was quite funny as Paul used to work for Marty at Whitetail. We walked down the path that Marty took in building his first online business – which actually has nothing to do with snowboarding. It was a really fun conversation- Marty is amazing at deconstructing processes and seeing opportunities that others don’t see or act on.

We covered:

• New Mexico living

• Reminiscing the good ole days at Whitetail

• Paul’s mullet and goatee

• Eric Gibson’s vert ramp teardown

• Skating vert in snowboard boots

• Paul’s work ethic

• Nate’s bow hunting skills and the zombie apocalypse

• Paul gets shot with an arrow

• Working for Kingpin Snowboards

• Background on Custom Cult Snowboards

• US Open at Stratton

• Tim Ferriss and his book The Four Hour Work Week

• Western Belts and moccasins on E-bay

• Snowboards made out of dirt

  

  Nate’s Custom Cult snowboard. Graphic by Justin Majeczky.

Quotes from the episode: 

“I remember – every year that I instructed or worked at a ski resort. I never made enough money to cover my expenses. I went into debt deeper everyone of those years.”

“I’ll get this ramp and people will just magically come help set it up… people would rather be snowboarding than setting up a ramp.”

“See Nate, Marty’s a good friend.” -Paul

“I ride with a zero zero stance… I tried to have a skateboard stance on my snowboard.”

“It was an eye opening experience – just how different you can make a board by tweaking just one spec”

“There’s a handful of custom shops around the world”

“I think you can make a surfboard with less equipment and overhead than a snowboard.” 

“I’ve been doing the board design for Smokin since they began.”

“I’ve started my businesses by accident… I was completely broke, unemployed and almost homeless.”

“I noticed that I’d get up in the morning and spend 5 minutes pronging ou the labels and sending via the internet fax regardless of if I sold one item or a hundred items.” 

“About a year ago, I took all my snowboard making equipment and threw it out.”

“You don’t want a board designed for you by someone you don’t know. You want a board designed for you by someone who’s riding style that you look up to or that you’d want to emulate. You don’t want a board designed for you by someone that’s a poser or someone that sucks or an engineering nerd.”

“Shit I know a bunch of people that look up to Paul’s riding…”

“I hated sitting in front of the computer screen all day… and I realized that I’d probably die a virgin.”

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